Marketing is always about telling people about your brand and getting the word out to the marketplace. However, it’s becoming more complicated to get your message out with all the marketing channels available. From social media to email marketing and television advertising, how do you know which is the best way to get your message out? Enter intent data. As people click through multiple websites, they create signals that flag their intents, preferences, and more that marketers can use to their advantage to send out marketing campaigns.

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Author: FusionRMS News

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