Stores and banks are starting to offer customers paperless receipts delivered to their e-mail accounts, even for in-person transactions. This practice saves consumers paper clutter and is touted as beneficial for the environment. More importantly, it also gives retailers an opportunity to market directly to their customers through e-mail having obtained their information. About one-third of retailers, including heavy-hitters such as Macy’s, now offer customers this option. Consumer sentiment varies from person to person; with some appreciating the ability to gather electronic receipts in one place and freedom from paper clutter while others still prefer traditional paper receipts.
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Retailers find profits with paperless receipts