Loyalty programs collect valuable data about consumer shopping trends. Consumers have high expectations about how their information is being used and shared to enhance their shopping experiences. Some retailers may be failing to meet these expectations, however. Retail marketers must meet digital challenges such as data sharing over multiple environments. Retailers face abandoned shopping carts, negative product reviews on social media, and many other challenges online. To find out how retailers can overcome the obstacles they face, read on!

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Author: FusionRMS News

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