For generations, a press release was the standard format for distributing news stories to journalists for publication in various media outlets. However in the modern era, in the time it takes to complete the standard press release process another system is already breaking the news: Twitter. With its 140-character limit and its half-a-billion users, have tweets replaced press releases? Not really; instead, Twitter users are just breaking news stories faster, and linking then to original content that has more information. Rest assured, twitter is more friend then foe when it comes to standard press releases.

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Are tweets the new press release? – Mobile Commerce Daily – Columns

Author: FusionRMS

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