28 February, 2014 - - News -

Since retailers have entered the era of Big Data, they have had to increasingly find ways of utilizing the new information available to them. But there is evidence that all of this data has had a major impact on the way that holiday sales are conducted. Contextual promotions, for instance, were not a staple of […]

28 February, 2014 - - News -

If you are an independent retailer looking to expand your business in 2014, there are a number of considerations you should definitely keep in mind. Remembering to embrace the larger retail community, not neglecting the power of websites and eCommerce, and consistently challenging your business to do better are just a few of the way […]

27 February, 2014 - - News -

If you are looking for a profitable idea, you may want to start by talking with your customers. Consulting with customers, digging for the problems people need help with, refining current ideas, and gauging market interest are just some of the ways you can begin your search for the next big business idea. Read the […]

27 February, 2014 - - News -

Text messages are powerful tools and it will be wise for businesses to begin investing in text message marketing. There are several benefits to this marketing strategy—not only will consumers welcome the idea because it functions as an opt-in strategy where they choose to participate, but its quick and cheap and allows for interactivity on […]

26 February, 2014 - - News -

Shoppers may be interested to find out that their high tech cell phones may be acting as tracking devices for their shopping habits. As cell phones connect to wireless networks, companies can collect personal information that can be used to improve their business. Understandably, customers are wary. Although some consumers would not like to be […]

26 February, 2014 - - News -

Digital wallets may quickly become a mainstream alternative to paying with plastic, as smartphone applications allow progressive consumers to leave their wallets at home. When they reach the merchant, they simply pull out their phones, sign in to the merchant’s site, and state their name to the cashier. Cloud-based options, as well as simpler technologies […]

25 February, 2014 - - News -

What are some of the hottest trends marketers may see in this New Year? According to a recent study, about 20 trends or stats may help drive marketing efforts forward this year. Among the twenty stats cited are: emails (with social sharing buttons embedded prompting click-throughs); press releases with images/video included; event marketing, particularly in […]

25 February, 2014 - - News -

As experts look back on the 2013 holiday season, a few trends have become clear. In a sign of the economic recovery, big-ticket items like appliances and cars appear to be on the rise, as do video games and other electronics. Gift cards were also a big driver of spending during the holiday season. Discover […]

24 February, 2014 - - News -

A lot of businesses set lofty goals when the new year rolls around, but keeping yourself on track to complete those goals can be more difficult. Fortunately, this article offers a number of tips to help you do just that—from regularly measuring your business’s success to creating a workplace culture of solidarity and more! Read […]

24 February, 2014 - - News -

Should leaders be focused on results or on their social skills? While ideally leaders would be great at both, recent studies show that a very small percentage of businesspeople actually are. Since technically savvy people have been shown to be more likely to become leaders than those equipped with social skills, leaders may look to […]

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